It’s not complicated!

You do the sums!

Now for your homework

Forget about ‘new media’ and think about increasing the effectivness of your on-pack campaigns.

Let’s say you spend £5,000 on a month-long point of sale promotion over 500 outlets. Average contestant spend for a chance to win a £25,000 prize is only 25pence but could be 50pence*.
With 20 - 25pence coming back to you for every entry in the promotion, you’d need less than 20,000 entries to pay for all your promotional costs. Alternatively, offer a discount voucher back to consumers on every submitted competition entry.
That’s only 2 entries a day (for a 6 day week) for each outlet.
Insurance covers the prize if it is won and with slightly higher premiums, you can afford to offer much higher prize values. For example a feature matching game where contestants match eight items from a possible 12 in the correct order, can have a prize value of £100,000 and give consumers 100,000 attempts to win for an insurance of only £3000**

*plus initial text message -usually less than 12p
**Plus 5% insurance premium tax.

• High prize values are part of the package, making your promotion more desirable.
• Deliver brand messages to the consumer - instantly - while they’re in the store, but before the checkout.

Find out more information by contacting Pete Bresser at Visionet New Media Marketing Ltd by returning the form below or calling 0208 123 0858. Let us work out a campaign for you and give you some idea of how much it can pay back to you!

• Shared SMS revenues could make your promotion self liquidating.
• Gain a mobile telephone number database of active consumers so you can contact then again with future offers.