LINKING REAL WORLD PROMOTIONS WITH THE WEB

Codem On-line is an innovative instant win game used to drive traffic to web sites. Codem On-line is a two part hidden message game consisting of two matched digital patterns, the variable pattern ( this contains the encoded message) and the master pattern (the key to decoding the message). When the plastic reader is placed over top of a print out of the master pattern the message is revealed!

The readers or “revealers” offering a chance to win are distributed to the target audience, the only way of checking if the revealer is a winner is to visit the brand’s web site. Once on the web site, visitors will be invited to leave their details in return for the opportunity to check the revealer. The master pattern is displayed on the screen , it is printed off and the revealer is placed over the top to reveal the message.

This promotional game is actually a clever, cost effective data collection tool and can generate new leads or encourage repeat visits to a web site. By “splitting” the game play area it is possible to have multiple game play from one revealer -either on the same site, for instance another chance to win a different prize in week 2 or one chance to win on two different sites! See our Case Study section for more information.

In addition to Codem On-line we offer Codem the off line version of this game and Visionet, a sophisticated online version suitable for large consumer brand promotions. Visionet offers greater flexibility than Codem On-line and is well suited to longer term loyalty campaigns.

Click here to enter the demo competition!