OXFAM TARGET UK ASIAN COMMUNITY WITH CODEM ON-LINE PROMOTION

Oxfam target UK Asian community with a Codem On-line promotion. Organised in conjunction with Ingrams, the campaign debuted at Leicester’s local Mela festival and ran over  the summer months.

At the specially designed www.clickforatrip.co.uk web site, information on how to support the campaign was given, including a collection scheme in local shops and a live quiz on Sabras Radio, a local station. Prizes included holidays to Dubai and Paris as well as hundreds of music CDs all donated to Oxfam.

Commenting on the  promotion, Rosalind Ingram said ”Oxfam prides itself in trying new  techniques to reach new audiences. The Codem On-line technology’s unique ability to work between different media provides yet another way of fundraising. What we have created is a ground-breaking model that others will look to follow”.      

The promotion facilitated data capture of the details of the donor providing Oxfam with a  database for future campaigns.