TWBA’s promotion for Nissan motors required a new way of thinking about instant win promotions: They needed a mechanic that was easy to use for the consumer, but would be secure enough to protect the high value prizes, a car and televisions.

Codem was the obvious answer. The brief was to increase the number of test drives at the dealerships by getting consumers to react to a mailer with a Codem instant win  panel. To check the patter , the consumer brought the mailer into the dealership  where staff  would line up the patterns to reveal the message. This enabled the sales person to offer the test drive and detail the Almeria’s  benefits.

Commenting about the promotion Jennifer Beaumont of TWBA said “It was very secure because the  two parts of the device had to be placed together to read the  message.”

CODEM INSTANT WIN MECHANIC USED IN NISSAN PROMOTION TO PROTECT HIGH VALUE  PRIZE