In the Czech Republic 1.3 million consumers were encouraged to vist MacDonalds and Philips with an intriguing Codem revealer in the newspaper.  This dual branded promotion organised in conjunction with BBK Darcy featured a decoder with seperate Codem games for each of the brands.

WIN-WIN PROMOTION FOR MACDONALDS & PHILIPS WITH CODEM

Posters to check the revealers were displayed in-store and revealed instant win prizes. In this promotion everyone was a winner. All consumers who visited a branch of MacDonalds won free food and in Philips Electronics the prizes were money off televisions and other electrical goods.

Codem revealers in newspaper increased footfall in-store.