ENERGY EFFICIENCY IS A WINNER WITH CODEM ON-LINE PROMOTION

The Energy Saving Trust built a database of consumers and spread the word about energy efficiency with a Codem On-line promotion.

Wallets containing a special Codem On-line decoder distributed to consumers at major railway stations across the UK offered the chance to win a Hoover Fridge Freezer or  Washing Machine. To check their entry participants visit the promotional web  site www.energy2win.co.uk, the site featured information about how to save money by being more energy efficient. In return for leaving their details, including their email address, visitors checked whether they had won one of the prizes!