VISIONET PROMOTION USED TO INCREASE DONATIONS VIA THE WEB

An integrated campaign creating interactivity on a mailing pack, but also a novel call to action to visit a promotional web site. Promotions co-ordinator DMS’s brief was to raise money from 330,000 existing donors as well as to find out how many had email/web access.Instant cash prizes were up for grabs on the web site, just for logging in, checking your details and supplying your email address.

AICR’s promotions  co-ordinator at DMS, Emma Baylis commented “...DMS is actively looking for  opportunities to use the technologyv again for other existing and future  clients”.

Tracking software on the site enabled the company to see who had logged on as well as immediately know who had won the cash.
The pack and web site raised £500,000 for the Cancer Charity with a 23% response.